01869 931023
info@winstonweb.co
When it comes to SEO, it is a minefield out there.
3Everyone trying to push SEO services without any real thought to your business plan, goals, or local market.
SEO requires understanding your business goals, research the search market, researching the competitors, finding the gaps and making a plan to fill them.
It is ongoing work that needs constant monitoring and tweaks to ensure your business online is up to date with the latest rules and changes of the search engines.
We take that stress away, so we can work to gain you more visibility and turning the clicks into customers.
Search Engine Optimisation for All Businesses
When you hear the term SEO, your brain probably switches off and you think of all the spam emails you receive promising you the riches at the end of the ranking rainbow that is position number 1 in Google.
However, SEO is both not as simple as one thing, SEO is a collection of tasks and strategies to ensure your businesses presence in the search engines is well optimised.
What does it mean by well optimised?
This is making sure it is prominent where people are looking based on your traffic goals, think the intent behind what the user searches, but also, will they choose your business?
It is all well and good ranking well, it is another to ensure that what you rank for is getting you the actual results you want.
If you talk to anyone about SEO and it doesn't start with a consultation around your goals, run away.
Trust.
We don't do. business without it. It is what keeps us coming back to the same company we used previously. If we trust someone or something, we feel comfortable with it.
Now think about the two main exposures of a directory listing.
Number 1 (Always number 1), your customer.
When they search you online, What do they find?
No details, inconsistent contact details or opening times?
Nothing?
Now think of the search engine as number 2, people go back to search engines like Google because they found what they were looking for and trusted the result, so the search engines will be looking for details it can trust.
How? By looking for well distributed, consistent, cited details that have not been flagged as incorrect.
So well distributed, consistent details online, although is part of SEO, is a fundamental for every business online.
Talking of trust, would you use a business with bad reviews?
Would you pick a business with no reviews against a competitor who has lots of great reviews?
If we know that trust is such a huge factor in peoples decision making, it pays to build and manage your reputation where the people would learn about your business.
Reputation management is again, a fundamental in business, and especially, transferring that great reputation offline to online.
There are various ways to promote and manage reputation through reviews that mean you are leading it, rather than only the customers that feel they have something to say.
We get it, nothing is ever free. Let me be straight with you, if I find things that I know my services would help with, I will let you know. No pressure, no guilt if you are not interested. You still get everything I mentioned for FREE!
How can I give away all this time?
Well, most people get that much value that when they hear about my services, they end up becoming clients of mine, not all, as my services are not for everyone, but most.
This allows me to give away my time to help businesses.
If only it were that simple. I do not do package websites; you will likely consistently overpay in a package deal.
Regarding a website, you need to know that not all are created equal. They take time to craft the right website that reflects the brand, speaks to your customers in a way that converts them and is built to be found by search engines.
This takes hours of research and data gathering, days of building, and the same for copywriting and going live.
That is why it is difficult to estimate. Our websites range from £1,999 - £8,999 depending on the project and complexity, but some go above and beyond this.
When it comes to tracking, we are unique.
Every client gets a tracker with all the phone calls, form fills, and email enquiries (depending on email set-up).
Then, marking the ones that turned into business and how much, we will understand what converted each month and where it came from.
This way, you know that your marketing is working hard for you and turning a healthy, predictable profit.
this is the only way to know that what you are doing is working and what to double down on for more growth.
Your Success Is Our Reputation
Congratulations on the best decision you will make all day. You are now in the crew. You will be one of those savvy service business owners receiving marketing tips every week to keep you ahead of the game.
Oops, there was an error subscribing to the newletter.
Please try again later.
If the problem persists, please email newsletter@winstonweb.co
All Rights Reserved | Winston Web Co Ltd
Historic results are not an indication of future results. The results of other clients are not a promise or guarantee of results to others.